Undone Beauty
Undone Beauty was the brainchild of our innovation leader, Ann Somma, who asked me to brand a line of products that would speak to individualized and simplified makeup routines and rituals. I designed the logo to speak to this need for minimalism in the beauty world. The primary packaging is also simple, with semi-transparent frosted covers to reveal the colors and textures and a knocked-out logo. The secondary packaging is a transparent sleeve with a few callouts to the product's key attributes as well as tutorials. I also created all of these renderings to pitch the product line to Amazon (our first ever pitch to them), who backed the project. It is now for sale on Amazon and at Target. (Tru Fragrance)